Our Story
PERSEVE HAIR IS A LUXURIOUS, SALON INSPIRED HAIRCARE BRAND MADE IN KOREA
Our formulas go beyond basic cleansing & conditioning and deliver salon-quality performance with clinically proven, nutrient rich ingredients like Royal Jelly, Amber, Acai Palm and more.
ALL AT AN AFFORDABLE PRICE POINT
Founded By Hairstylist of 30 Years
Our journey is deeply personal—our co-founder, Hyeri, has spent 30 years as a hairstylist in New York City. As a chemical specialist in high-end salons, her expertise has been the foundation of our brand.
Rooted In Korean Innovation
K-beauty revolutionized skincare with its cutting-edge ingredients + unique formulas, but we always felt like K-beauty could be much more than just skincare. We're going beyond the skinification of haircare and bringing K-beauty innovation to everyday haircare while elevating it with our co-founder's 30 years of experience as a hairstylist.
Affordable Luxury Is Our Standard
Luxurious salon vibes, without the markup. Our formulas are infused with ultra-luxe ingredients—often reserved for prestige skincare and haircare—but we do it all at an accessible price. We’re the only hairstylist-founded brand to bring high-performance ultra-luxe ingredients like Royal Jelly, Amber, and Acai Palm to haircare, all for under $12. Haircare that gives you more without asking for more. You deserve it.