Our Story
PERSEVE HAIR IS A LUXURIOUS, K-BEAUTY HAIRCARE BRAND
Our formulas go beyond basic cleansing & conditioning. Formulated with clinically proven, nutrient rich ingredients like Royal Jelly, Amber, Acai Palm and more. Every product is crafted in South Korea and infused with ingredients rooted in K-beauty science, made to deliver results.
ALL AT AN AFFORDABLE PRICE POINT
Founded By Hairstylist of 30 Years
Our journey is deeply personal—our co-founder, Hyeri, is a professional hairstylist of 30 years. Perseve blends generational salon expertise with K-beauty innovation to raise the standard for haircare.
Rooted In Korean Innovation
K-beauty revolutionized skincare with its cutting-edge ingredients + unique formulas, but we always felt like K-beauty could be much more than just skincare. We're going beyond the skinification of haircare and bringing K-beauty innovation to everyday haircare while elevating it with our co-founder's 30 years of experience as a hairstylist.
Affordable Luxury Is Our Standard
Luxurious vibes, without the markup. Our formulas are infused with ultra-luxe ingredients—often reserved for prestige skincare and haircare—but we do it all at an affordable price. We’re the only hairstylist-founded brand to bring high-performance ultra-luxe ingredients like Royal Jelly, Amber, and Acai Palm to haircare, all for under $12. Haircare that gives you more without asking for more. You deserve it.