AAPI Women founded
Our Story
Salon Luxury Reinvented By K-Beauty
Perseve is personal.
I built this brand with my mom, a hairstylist of 30 years. She taught me that haircare is more than products. It’s confidence, identity, and care.
We took my mom’s salon expertise and paired it with K-beauty science to make high-performance, beautifully crafted haircare that people can actually afford.
Raise the standard for everyday haircare so more people can feel good about their hair, every day.
Founded By Hairstylist of 30 Years
As one of the first stylist-founded K-Beauty haircare brand, Perseve combines 30 years of expertise with advanced Korean innovation, creating products that are both effective and accessible.
Rooted In Korean Innovation
Our advanced Korean-made formulas deliver performance with clinically backed actives. We bring the same science that made K-Beauty skincare a global phenomenon into haircare.
Affordable Luxury Is Our Standard
Perseve is making luxury Korean innovation accessible to all. Our formulas are infused with ultra-luxe ingredients, but we do it all at an affordable price.