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FOUNDED BY HAIRSTYLIST OF 30 YEARS

Affordable K-Beauty Haircare

Korean Innovation

Results Driven

Thoughtful Pricing

Luxurious Vibes

The Recure & Revive Collection

Our Standards

High-performance, Korean-made formulas accessible to everyone. Every product is crafted in South Korea and infused with ingredients rooted in K-beauty science, designed to deliver results.

Infused with Clinically Proven + Nutrient Rich Ingredients

Rooted In K-Beauty Science

Made To Deliver Results

The Hair Obsession Is Real

Perseve’s formulas include ingredients like royal jelly, açaí and amber—common callouts on luxury skincare labels, but rarer in hair care, especially at a big-box price point. 
The formula was designed with flaky and itching scalps, in mind so this one is a great option at a very cheap price point as well! Bonus: It's cruelty free AND Ph-balanced!
Muse was a program that I dreamed about getting into because, when you’re an entrepreneur, there are only so many things you can find on Google or in a book,” said Olivia Bae, co-founder of mass hair-care brand Perseve
This sulfate-free shampoo is great for extra dry, damaged curls. It strengthens, repairs, and hydrates, giving curls the space to thrive and style easier.
Salon-inspired Perseve Hair, founded in 2022 by Olivia Bae, has entered 400 Walmart doors.
Informed by Sung’s over 25 years of hairstyling expertise, South Korean-made Perseve’s mission is to bring K-beauty innovation to haircare at affordable prices.
Founded by veteran hairstylist Hyeri Sung and her daughter Olivia Bae, Perseve is meant to make Korean hair care available to a wider audience. All four products in the line range from $10 to $12 thanks to the founders’ relationships with Korean manufacturers, which allows them to “keep prices low, but performance high.” This argan oil– and shea butter–infused cream can be used as a hydrating hair mask or a leave-in conditioner, and is great for reducing dryness and frizz.