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LUXURIOUS FORMULAS WITHOUT THE SPLURGE

Salon Inspired—Made In Korea

Rooted In Korean Innovation & Formulated For High Performance Salon Results

Korean Innovation

Salon Performance

Thoughtful Pricing

Luxurious Vibes

The Recure & Revive Collection

Our Standards

Our formulas go beyond basic cleansing and conditioning—they deliver salon-quality performance with clinically proven, nutrient rich ingredients like Royal Jelly, Amber, Acai Palm and more.

Infused with Clinically Proven + Nutrient Rich Ingredients

The Hair Obsession Is Real

Perseve’s formulas include ingredients like royal jelly, açaí and amber—common callouts on luxury skincare labels, but rarer in hair care, especially at a big-box price point. 
The formula was designed with flaky and itching scalps, in mind so this one is a great option at a very cheap price point as well! Bonus: It's cruelty free AND Ph-balanced!
Muse was a program that I dreamed about getting into because, when you’re an entrepreneur, there are only so many things you can find on Google or in a book,” said Olivia Bae, co-founder of mass hair-care brand Perseve
Olivia Bae and Hyeri Sung of Perseve, a hairstylist-inspired range of accessibly priced prestige hair care.
Salon-inspired Perseve Hair, founded in 2022 by Olivia Bae, has entered 400 Walmart doors.
Informed by Sung’s over 25 years of hairstyling expertise, South Korean-made Perseve’s mission is to bring K-beauty innovation to haircare at affordable prices.